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Content marketing mistakes: 5 reasons your content isn’t working

Content marketing can achieve dramatic results – but there are a number of common content marketing mistakes a lot of businesses fall foul of. The argument for content marketing is a strong one: a quick Google search will yield countless stats that prove how powerful it is. Here’s a little taste: Content marketing costs 62% less than outbound marketing but generates three times as many leads …

Building your brand on social media – part 2

Building your brand on social media is a key part of becoming known in your industry and establishing valuable relationships with your audience. In our last blog post, we showed you how fast food chain Wendy’s used clever social media branding to take advantage of an opportunity presented by a follower’s tweet – with incredible results. Whilst there was an element of luck in Wendy’s social …

How to build a brand persona on social media – part 1

Social media should be an integral part of every brand’s marketing strategy. But to succeed on social, you need to know how to build a brand persona. To illustrate our point, we’d like to tell you a little story about chicken. ‘Chicken?’ I hear you say? Yep, chicken. Or more specifically, chicken nuggets. Last month, a 16-year-old named Carter from Reno, Nevada had a craving for …

Creating a successful PR campaign – Honest Coffees case study

Creating a successful PR campaign is a great way to gain exposure for your business, increase leads – and hopefully boost sales. We did just that for our client Honest Coffees. We created an interactive infographic, designed a PR campaign around it and got some serious results. Our campaign got them coverage in both regional and national publications – including the Daily Mirror, Birmingham Mail, Yorkshire …

How to handle negative Google reviews – a case study

If you run a business, you’ll know how important online reputation management is. A key part of that is knowing how to handle negative Google reviews. Online reviews now play a major role in many consumers’ purchasing decisions. A survey by BrightLocal found that: 84% of people trust online reviews as much as personal recommendations. 90% of consumers read fewer than 10 reviews before forming an …

WordPress site security: 7 simple steps to success Part 2

Major cyberattacks have been at the forefront of the media lately, and it’s got us thinking about WordPress site security. Luckily, making a few small changes to your site can have a big impact on how secure it is. A few weeks ago we gave you the first two of our seven WordPress site security steps. We know you’ve been itching for the final five, so …

How to keep your WordPress site secure in 7 simple steps Part 1

Large-scale cyberattacks have been making a splash in the news recently. In light of this, you may be thinking about how to keep your WordPress site secure. Web databases vulnerable to cyberattacks The BBC recently reported that cyber thieves had held thousands of companies to ransom for data held in online databases. The attackers deleted gigabytes of sensitive data held in MongoDB databases, replacing it with …

10 of the best infographics of 2016

At UWP we’re big fans of infographics. And what better way to ring in the new year than by looking back at some of the best infographics of 2016? Infographics are a brilliant way to present information in an appealing and impactful way. They’re highly shareable, which makes them great for SEO. Here are a few stats that illustrate why infographics are so effective: People follow …

Logo design for businesses: Three case studies

At UWP, we’re well-versed in the art of logo design for businesses. We’re often asked to create new logos for our clients, either to breathe a bit of life into their branding or to better reflect the image they want to put across. A logo acts like the face of your business. The best logos are often very simple and always instantly recognisable. Think about the Nike …

Google manual penalty recovery: How to save your site

We know you’ve been waiting with bated breath for the second part of our guide to Google manual penalty recovery. Don’t worry – we won’t keep you waiting any longer. In the first part of our guide we explained how our website got hit with a Google manual penalty, and went through our first four steps to getting it removed. Read on for our final four steps to …