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To blog or not to blog? Why blogging is important for business

OK so there’s no use trying to hide it – I’m writing a blog about blogs. As a result the more cynical characters among you may think I’m a teeny weeny bit biased.

It’s a fair cop. It’s a bit like turkeys voting to scrap Christmas or Noah giving a team talk on using a poop scoop on the Ark.

But the truth is there are countless ways in which blogging can help you, whatever your reason for starting your blog in the first place. Here are just a few of them:-

Credibility

A well-crafted, well-researched and persuasive blog gives you some clout – both with people who find it naturally on a search engine like Google and with people who are directed towards it – either by yourself or your followers.

Blogs give you an opportunity to showcase your knowledge.

Thought leadership

Whether you are trying to lobby the government or your local residents’ association – or you are just passionate about a subject – a blog can help you shape the opinions of people that matter to you.

Some of our clients are charities who rely on donations – imagine how much a blog can help them get their message across.

Brand awareness

If you are trying to sell a product or service there’s a good chance you have a number of competitors. A good blog can help you stand out from your rivals and gain a loyal customer base as a result.

The trust you’ve built up over time means they are more likely to turn to you when they are ready to put their hands in their pockets.

Impress search engines

Websites that are regularly updated with fresh and relevant content are rewarded far more by search engines like Google.

Blogs are one of the easiest ways to update your website with relevant content that you can keep for the long term. The more Google likes you, more people will see you. The more people see you, the more Google likes you.

And the more Google likes you… OK, you can see where I’m going with this one.

And finally – call me a softie but…

Being nice

Having a blog can help you help others. After all, it’s nice to be nice. Try it – you never know, you might even enjoy it!

The local deaf twins caused havoc after they were asked for a new blog

Now you know how much we love blogging, you won’t be surprised to hear there’s another one on the way – so watch out for our top ten tips for better blogs, which will be winging its way to you in the very near future.

Exciting times.

You can probably think of plenty to add to the list above but these are our top five reasons to blog for now.

If you’d like to chuck your two cents in, drop us an email on hello@uwpgroup.co.uk – we’d love to hear your thoughts.

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