SEO Agency in London - Top Quality Digital Marketing

What is SEO?

SEO stands for ‘search engine optimisation’. It aims to increase both the quantity and quality of traffic reaching your site through search engines.

SEO, when done properly, can help your site reach the top of Google search results for phrases that are important to your business – which means more traffic and, as a result, more enquiries or sales.

It’s reported that only 0.78% of Google searchers click on a result from the second page – so if you’re not on page one, you’re significantly less likely to get visitors to your site.

So how can you reach those coveted #1 positions?

There are supposedly over 200 different factors Google uses to decide your position ranking – but Google hardly ever confirm what those factors are.

However as we’ve been SEO experts for over 10 years now – and have ranked thousands of ultra-competitive phrases on page one of Google results – we think we’re better placed than other SEO agencies in London to crack Google’s code and propel you to the top.

Why do SEO?

With 3.5 billion daily searches performed on Google alone, there’s people out there looking for answers, products or services which your business could provide.

However, ranking poorly on search engines means all these potential customers will find a competitor instead of your site.

Research from BrightEdge highlights the significant impact organic searches can have on a website’s traffic compared to other sources like social media channels.

So doing SEO well can bring plenty of benefits to your business, such as directing relevant, constant traffic to your website from new customers and users – which will likely result in more conversions and enquiries/sales.

You don’t have to spend as much on traditional advertising methods or even PPC campaigns to get huge amounts of visibility for your business. SEO has ~20 times more opportunities to increase traffic than PPC on both desktop and mobile.

Your blogs can rank above recognised, national news outlets in searches – have a look at how we achieved this for a client.

SEO produces results for the long-term so your business can reap the rewards even after the bulk of the hard work has been done.

SEO helps customers familiar with your company name easily find you while searching online – they’re actively interested in learning more about your brand, so visibility is crucial.

SEO services case study 1

Client in the HR sector, UWP started SEO services in late 2014
Organic traffic has risen from 0 to over 40,000 visitors a month since 2014
Client on page one of Google results for more than 1,000 keywords
Over 100,000 people a month look for their most competitive keywords

SEO services case study 2

E-commerce client, UWP started SEO services in late 2013
Organic traffic has risen from 0 to over 17,000 a month, making them a market leader
Client in first position of Google for dozens of their most valuable terms
Client in second position for dozens more keywords and on page one for hundreds

SEO services case study 3

Professional services client, UWP started SEO work in September 2015
Low volume, high value market (average sale value is in excess of £50k)
Organic traffic has risen from 0 to over 600 a month, all for keywords which make them money
Client on first page of Google for their most valuable terms

Reviews

UWP went above and beyond with the service they provided. I needed some help optimising my website for mobile users and I am incredibly pleased with the improvements to the speed and functionality of my site. Furthermore, my business is now ranking at the top of page one of Google for a relevant phrase and business is thriving. They were a pleasure to work with and I can’t recommend them highly enough.

~ Janet Martin

We’ve worked with UWP for about 10 years now, on a range of projects including design, development and digital marketing like PPC.

What I like about the UWP team is that they deliver results, and they are easy to work with – they care about your goals and work hard to achieve them, when things don’t go to plan they fix it.

I would highly recommend them to anyone looking for design or digital marketing.

~ Mark

Great experience working with the team, responsive, competent and they really CARE about their work. Highly recommend.

~ Lincs Awakening

Great guys, really helped with our PPC campaigns and conversion tracking.. And this is’nt giving full credit as their developer helped us sail through a technical issue with our website last week! five stars.

~ Best Cleaners Surrey

When I set up my business in 2012 I had no idea about websites. UWP have been amazing setting me up with a website that captured all the elements of my business, helping me with Google Ads etc. Their ongoing help and advice has been invaluable, and they go above and beyond to help with any queries, no matter how small, especially for a technophobe like myself! Thank you!

~ Ana Eady

UWP Group have boosted our SEO significantly and have also done a great job with our new website design. All are very helpful and friendly and never keep you waiting when in need of any assistance. Would definitely recommend UWP Group.

~ Criminal Record and Barring Service Ltd

Is there a difference between organic and paid search (PPC)?

Paid search is exactly that – you pay to be on search engine results, as well as for each click and conversion. Organic search on the other hand is free, you just need to pay for expert SEO services to carry out the work.

Will I see instantaneous results if I use SEO strategies?

SEO isn’t a quick fix especially if you’re building a site from scratch. If you’re creating a brand new site, Google can take several months to crawl your pages and start to decide on your ranking position. However, if you have an already-established website, some changes can see instant results.

Will SEO for my site have a finish date?

SEO isn’t a standstill practice. Google and other search engines are always updating and adjusting their algorithms which can have a big impact on which content reaches the top positions. Google, for example, claims to update their search algorithm several thousand times per year! As a leading SEO agency in London, we keep on top of all major Google updates to make sure your site’s SEO doesn’t get caught out by these algorithm changes.

Will SEO help me increase my sales or leads?

Improving content and increasing site speed (a part of technical SEO) are just a few ways SEO can boost the number of customers who make sales on your site. Here’s a blog we wrote outlining the great results some of our clients saw whilst employing our SEO services, with one seeing a 400% increase in conversions!

How much will this cost?

The cost of SEO services depends on a variety of factors, like whether you get it done in-house or employ an SEO agency. Basic audits and one-off fixes on a small, established website can just be a few hundred pounds; if you’re looking to rank for super-competitive phrases that tens of thousands of people search for a month, you’ll need a retainer of some form.

How can I trust you not to incur Google penalties?

As an established, expert SEO agency, we never use what is known as ‘black hat SEO tricks’ which Google will eventually spot and subsequently penalise you for. Unlike some other SEO companies, we are fully transparent in our methodology to our clients.

Can you manage my Google Ads for me?

Yes – we’re not just a top-notch SEO agency – pay-per-click (PPC) advertising is another specialist service we offer here at UWP Group. Please let us know if you’re interested in PPC when you get in touch with us or fill out the contact form for a free site audit.