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Our clients come in all shapes and sizes. They all have their own individual needs so our work varies from one to another as a result.

Click on a client below to find out more:


Loose Ends

Loose Ends

Content, Design, Social

  • UWP have been closely involved in the launch of a new social app for smartphones encouraging groups of friends to make better use of their free time
  • After providing consultation on logo-design, branding and app functionality, UWP wrote all on-site and in-app content with a focus on providing key information succinctly and snappily in a digestible manner
  • As a newly-launched startup project in a competitive niche, Loose Ends needed to gain recognition and develop a presence quickly. To support this UWP provided Loose Ends with in-depth social media consultation as well as launched a print / online PR campaign
  • We carried out a number of different surveys, revealing insight into the social lives of the general population and producing some interesting findings
  • The results, as well as coverage for Loose Ends, has featured in prominent print and online publications including Bella Magazine, Healthy Magazine, the Debrief and Star Magazine
  • UWP also got coverage for Loose Ends in numerous regional publications such as the Yorkshire Post, Lancashire Evening Post, What’s On Birmingham, Cambridge News, Salford Online, the Northern Echo, Chester Chronicle, Sheffield Star and Wales Online
WPJ Heating

WPJ Heating

AdWords, Content, Conversion Optimising

  • Friendly plumbing company who work throughout South West London
  • Wanted to increase business in the summer months so enlisted UWP to create various AdWords campaigns
  • UWP built a series of relevant, mobile-optimised landing pages that highlighted the company’s key selling points
  • We built various AdWords campaigns, targeting the relevant areas of London at the hours WPJ were open – focusing on three or four key services
  • UWP have regular feedback sessions with WPJ to ensure the account is as optimised as possible
  • The project is still in its infancy but initial signs suggest a roughly 400% ROI on WPJ’s AdWords spend


Content, Design

  • Start-up vaping company looking to take over a niche part of the market
  • Massively ambitious and needed a site to reflect the quality of their product and appeal to their target audience
  • Worked with client to produce designs – dozens of iterations across the smallest details. We flagged up potential pitfalls in advance, with mobile and tablet a key consideration and the site is here
  • Site build included the ability to make on-site payments and some complex functionality – eg a bespoke mobile slider we built from scratch to accommodate specific requirements
  • UWP wrote all on-site copy and, at the time of writing, are in discussions with Mistr over an ongoing content package – including regular blogging and management of social channels
Purple CV

Purple CV

Content, Conversion Optimising, SEO, Social

  • Client was not on page 1 of Google for any valuable / relevant keyword before we started working with them (nine months ago at the time of writing)
  • Client is now already on page 1 for 16 marquee keywords – plus dozens of others we are not tracking. These numbers are rising all the time
  • At the time of writing, they are ranking in position 1 for a large number of the most valuable / high volume terms, eg “CV writers”, “CV writing service” and “professional CV writers”
  • Site is already receiving over 4.5 times more organic traffic – around 3200 unique sessions a month as opposed to 700 unique sessions a month nine months ago
  • Organic SEO is already the client’s most successful marketing strategy: Cost-per-acquisition on organic is less than half what it is across other marketing strategies and is going down all the time
  • UWP have generated coverage for the client in newspapers like the IndependentDaily MailMetro and Daily Telegraph, magazines like Marie ClaireRed and Time Out, plus regional publications, radio and TV
  • We have recently started blogging regularly for Purple CV and are now in discussions with them about improving user experience on their site to increase the conversion rate
  • We have recently started managing Purple CV’s Twitter and Facebook accounts, ensuring that social enquiries are dealt with and building their growing online presence