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UWP Group – The Best SEO Agency in London

Want to see if you too can earn £7 for every £1 spent on digital marketing?

UWP Group is a 5-star rated SEO agency with a proven track record of delivering huge increases in natural traffic from Google for all its clients. Please use the menu below to jump to the section you need – or just get in touch if you’d like to speak to someone about taking your website to the next level!

UWP Group have really helped our new website gain traction and visibility in such a small space of time.

What is SEO?

SEO stands for “search engine optimisation”. It aims to increase both the quantity and quality of traffic to your site through search engines – in most cases, Google (how many people do you know who use Bing or something else?!).

SEO, when done properly, can help your site get near the top of Google search results for phrases that are important to your business – which means more traffic, which means more enquiries.

It’s reported that only 0.78% of Google searchers click on something from the second page of search results – so if you’re not on page one, you’re unlikely to get many visitors or calls.

If you want your business to prosper in this day and age, SEO needs to be a major part of your marketing strategy. 

So how can you rank on that coveted page 1 of Google? 

There are supposedly over 200 different factors Google uses to decide your position ranking – but, to make things interesting, Google hardly ever confirm or deny what those factors are.

However as we’ve been SEO experts for over 10 years now – and have ranked thousands of ultra-competitive phrases on page one of Google results – we think we’re better placed than other SEO agencies in London to crack Google’s code and propel you to the top.

Literally saved my company and put me on page 1 of google within 1 year. I owe these guys everything.

Why do SEO?

With 3.5 billion daily searches performed on Google alone, there most certainly will always be someone looking for answers or services which your business could provide. 

However ranking poorly on search engines means all these potential customers will find a competitor instead of you and your site.

Research from BrightEdge highlights the significant impact organic searches have on a website’s traffic compared to how much traffic other sources like social media channels bring in. 

So doing SEO well can have numerous impacts on your business:

  • Relevant, constant traffic to your website from new customers and users – which will hopefully mean more business for you
  • You do not have to spend on traditional advertising methods or even PPC campaigns to get huge amounts of visibility for your business – SEO has ~20X more traffic opportunity than PPC on both desktop and mobile
  • Your blogs can rank above recognised, national news outlets in searches – sounds cool right? Have a look at how we achieved this for a client!
  • Produces results for the long-term so your business can stay winning and reaping rewards even after all the hard work has been done
  • Helps customers who know about you easily find you while searching online – not ranking highly for your own business name is rather embarrassing

For every pound I’ve given UWP I’ve made £50 - I have never seen ROI like it. It’s made a massive difference to my business.

Case Study: 0 – 40,000 visitors for HR client

  • Client in the HR sector, UWP started SEO services in late 2014
  • Organic traffic has risen from 0 to over 40,000 visitors a month since 2014
  • Client on page one of Google results for more than 1000 keywords
  • Over 100,000 people a month look for the most competitive keywords

They got my site from ranking nowhere with no traffic to page 1 for loads of my best terms inside a month.

Case Study: Top company on Google in its niche in the UK

  • E-commerce client, UWP started SEO services in late 2013
  • Organic traffic has risen from 0 to over 17,000 a month, making them market leader
  • Client in first position of Google for dozens of their most valuable terms
  • Client in second position for dozens more and on page one for hundreds

FAQs

  • Is there a difference between organic vs paid search (PPC) results?

Paid search is exactly that – you pay to be on search engine results, as well as for each click and conversion. Organic search on the other hand is free, you just need to pay for expert SEO services to carry out the work. 

  • Will I see instantaneous results if I use SEO strategies?

SEO isn’t a quick-fix especially if you’re building a site from scratch. If you’re creating your site afresh, Google can take several months to crawl your pages and start to decide on your ranking position. If you have an already established website, some changes can see instant results! However once again, most changes can take months to see the fruits of your labour as Google spiders do their thing. 

  • Will SEO for my site have a finish date?

SEO isn’t a standstill practice. Google and other search engines are always updating and adjusting their algorithms which can have a big impact on which content reaches the top positions. Google, for example, claims to update their search algorithm several thousand times per year! As a leading SEO agency, we keep on top of all major Google updates to make sure your site’s SEO doesn’t get caught out by these algorithm changes.

  • Will SEO help me increase my sales or leads?

Improving content and increasing site speed (a part of technical SEO) are just a few ways SEO can boost the number of customers who make sales on your site. Here’s something we wrote outlining the great results some of our clients saw whilst employing our SEO services, with one seeing a 400% increase in conversions!

  • How much will this cost?

The cost of SEO services depends on a variety of factors, like whether you get it done in-house or employ an SEO agency. Basic audits and one-off fixes on a small, established website can just be a few hundred pounds; if you’re looking to rank for super-competitive phrases that tens of thousands of people search for a month, you’ll need a retainer of some form. 

  • How can I trust you not to incur Google penalties?

As an established, expert SEO agency, we never use what is known as ‘black hat SEO tricks’ which Google will eventually spot and subsequently penalise you for. Unlike some other SEO companies, we are fully transparent in our methodology to our clients.

  • Can you manage my Google Ads for me?

Yes – we’re not just a top-notch SEO agency pay-per-click (PPC) advertising is another specialist service we offer here at UWP Group. Please let us know if you’re interested in PPC when you get in touch with us or fill out the contact form for a free site audit. 

Increased the relevant organic traffic to my site by so much that my PPC spend is now a quarter of what it used to be!

Case Study: On page one of Google for terms that make £50k+

  • Professional services client, UWP started SEO work in September 2015
  • Organic traffic has risen from 0 to over 600 a month, all for keywords which make them money
  • Low volume, high value market (average sales values in excess of £50k)
  • Client on first page of Google for their most valuable terms

Friendly, responsive, great communication, great value, best money I’ve spent for some time. Can’t recommend enough!!

Feel free to give us a call on 020 7100 4562 if you’d like a no-obligation chat to see how our SEO services could benefit you, or fill out our contact form for a free site audit – we’d love to hear from you.