PPC Management in London – FAQs
What’s better: SEO or PPC?
This is a common question, and in truth, there’s no right answer. Both SEO and PPC work to drive traffic the most valuable traffic to your website (it’s the most valuable because people are already looking for your products/service/information).
SEO drives “organic” traffic, but takes a significant length of time to have a noticeable impact, while PPC drives “paid” traffic and can be switched on overnight.
This is a common question, and in truth, there’s no right answer. Both SEO and PPC work to drive traffic to your website via search – valuable traffic too, given it’s backed by search intent. SEO drives “organic” traffic but takes a significant length of time to have a noticeable impact, while PPC drives “paid” traffic and can be switched on overnight.
For us, the ideal is a blended approach to search, leveraging both routes. PPC is an invaluable data source, which can be used to refine SEO campaigns, and ensures continual traffic while the long-term efforts kick in. Luckily, we’re pretty good at both!
How does PPC differ on different platforms?
PPC offers a wide range of potential touch points to engage with your audience. Whether you want to reach your customers via social media or search engines, we’ll demonstrate that different ad formats and techniques can be used to generate business.
Some PPC platforms, such as YouTube and Instagram offer a visual advertising experience, while sponsored-content partners such as Outbrain rely on an engaging headline. And we’re pretty good at both of those. Check out our creative and copywriting teams.
How is PPC performance measured?
We’ll agree a regular reporting schedule with you at the outset of your PPC campaign – but rest assured, we will be measuring performance continually (your PPC account manager will be checking your accounts multiple times a day).
Some of the metrics we report on are: overall ROI, clicks, cost-per-click, click-through-rate, bounce rate, impressions and impression share. Your account manager will work with you to ensure all data is explained and accessible. We’ll do the leg work – but we want you to be able to understand the data driving our campaign optimisations and decisions.
How much does a PPC ad campaign cost?
The potential cost of a PPC campaign can really vary. Some platforms work out more expensive than others to gain visibility and clicks, while competitive search terms or industries can also be more costly.
That said, you’re always in total control of your spend – it can be ramped up or down at any stage in the campaign.
We do charge for campaign set-up, as well as a monthly management fee.
To find out more about how much your ad campaign will cost, get in touch.