Social media management FAQs
- Which social media platforms do you manage?
Our social media team pride themselves in their skill and experience across a plethora of social platforms (including some you may not even have heard of yet!)
Social media management packages can incorporate as many or as few platforms as appropriate for your situation and budget.
‘Quality over quantity’ rings true in the world of social media marketing. We tend to advise a high-quality, active presence across a smaller number of channels, rather than simply having a profile anywhere and everywhere.
That said, our experts will look closely at your industry, audience and competitors to ensure you’re active on the most valuable channels for your business.
- What will a social media strategy include?
All our social media strategies are bespoke and tailored to your business.
However, all strategies will include key information such as:
- The social platforms
- Tone of voice
- The types of content we’ll be sharing on your behalf
- Frequency of posting and times-of-day
- Roles and responsibilities
- Reporting frequency
- What is the approval process for content?
We appreciate it can be a big step to entrust a social media management agency with your brand’s tone-of-voice and public-facing persona.
Consequently, we seek to offer total flexibility within our social media packages when it comes to the approval of content.
Should you like to review each post before it goes live – no problem.
That said, our social experts will immerse themselves in your brand, following in-depth preliminary work, and are always confident of delivering world-beating content day-after-day – leaving you free to focus on other areas of the business, should you prefer.
It’s worth noting, we’re a fully integrated digital agency so there may be different strands of content which may require additional approvals or incur extra costs – e.g. video production – depending on the type of social management strategy you’ve gone for.
- How do you deal with negative sentiment?
Some businesses are cautious about launching a social media marketing strategy due to fear of keyboard warriors and trolls attacking their brand.
Although negativity online gets a lot of press, in our experience, it’s very much an infrequent occurrence for our clients.
Should there be instances of unconstructive criticism or comments, our team is well versed in the best practices for managing such situations and limiting their impact.
For peace of mind, our social media management packages can be adapted to include round-the-clock monitoring, community management and, if necessary, a crisis communications playbook.
Trust us – you’re in safe hands.
- How often is progress reviewed?
An effective social media strategy is underpinned by near-constant review and analysis.
Our social media team will be monitoring your accounts on a daily basis to take onboard any learnings and track fluctuations in key metrics.
Each month you’ll be provided with a detailed monthly report on performance across your social channel – as well as strategic updates for the coming month.
Once a quarter, we’ll sit down with you and review the strategy as a whole. Social media marketing is an ever changing landscape – and we want to keep your brand at the forefront.
Any other questions? No problem – drop us a line.