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Content marketing can achieve dramatic results – but there are a number of common content marketing mistakes a lot of businesses fall foul of. The argument for content marketing is a strong one: a quick Google search…
Building your brand on social media is a key part of becoming known in your industry and establishing valuable relationships with your audience. In our last blog post, we showed you how fast food chain Wendy’s used…
Social media should be an integral part of every brand’s marketing strategy. But to succeed on social, you need to know how to build a brand persona. To illustrate our point, we’d like to tell you a…
Creating a successful PR campaign is a great way to gain exposure for your business, increase leads – and hopefully boost sales. We did just that for our client Honest Coffees. We created an interactive infographic, designed…
If you run a business, you’ll know how important online reputation management is. A key part of that is knowing how to handle negative Google reviews. Online reviews now play a major role in many consumers’ purchasing…
